(Means & Ends)

The Matter of the Business Activity is part of the Functional Field of the business, at a strategic level.

It is composed by the Processes and Objectives elements:    

- Processes: It defines what general operations the organization performs. Defining the Processes element is specifying the matter, in terms of means, of the Business Activity.

- Objectives: It defines why these general operations are performed. Defining the Objectives element is specifying the matter, in terms of ends, of the Business Activity.


Associated concepts/tools

For an organization, finding the right Matter is about:

  • Adopting the right "Business Formula"
  • Adopting the right "Business Rationale"




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Bm2: Design, Analyze & Manage your Business