Bm² Glossary > Definitions > Range


The Bm² uses various terms that are common in the business language, or that may come from other backgrounds. Those terms, most of the time, are used in specific ways, or are given restrictive meanings in the frame of the present theory. A few terms are also specific to the Bm². The following glossary gives a definition of those terms in order to clarify the way they are used here or what they refer to.

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Range: The Range of the Business Activity is part of the Behavioral Field of the business, at a strategic level.

"Range" is one of the 7 Blocks of the Bm2. It is composed by the Cycles and Scales elements.

Bm2: Design, Analyze & Manage your Business